The magazine this trade has never had.

In the United States a contractor can pick up North American Clean Energy and find out what changed, what is being installed and what is failing. In Canada there is no equivalent written from inside the efficiency trade. The gap is not a market gap. It is the same representation gap that let a federal programme end without anyone in the industry being asked.

What will be in it

• What changed and what it costs you. Programmes, codes and standards, written for the person quoting the job on Monday. The same discipline as our industry watch: dated, sourced, linked.
• Field reports. What actually happened on a job, including the ones that went wrong, which is where the useful information always is.
• Products and technology assessed against Canadian climate and Canadian code, with the supplier named and the limitations stated.
• Training and certification — what each route costs, how long it takes and what it actually lets you do.
• The people in it. Advisors, envelope crews and small service organizations, and what the last two years have been like.

How it is paid for

By advertising, so that it can be free to the reader. We are saying that plainly rather than pretending otherwise, and two rules follow from it. Advertising is labelled as advertising, every time. And nothing an advertiser pays for changes a company's tier on the register or its treatment in an article — the register and the magazine share a publisher and nothing else.

Subscribe, free

No payment details now or ever. Two short steps, and the second one shapes what goes in the first issue.

Advertising

The readership is the people who specify and install: contractors, energy advisors, service organizations, engineers and the programme staff who set the rules they work to. It is a small, expensive-to-reach audience that buys insulation, heat pumps, instruments, software and training.

The rate card and publication schedule are in preparation. Register now and two things follow: you help decide the formats, and you get the founding rate when it is set.